Dubai Airports awarded Five Stars for Two Service Centres Under Dubai’s Global Star Rating Programme
Launched in 2012 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Global Star Rating Programme assesses and measures the performance of each department’s service centre on a scale of ‘two to seven’ stars through an official assessment process conducted under the aegis of the Prime Minister’s Office. As part of the programme services centres are evaluated once every two years and given a classification and evaluation report, which includes a customer satisfaction survey and mystery shopper studies.
“We are honoured to receive this recognition for the quality of the service we provide to millions of customers that travel though our facilities each year. This acknowledgement will go a long way in encouraging employees of Dubai Airports and our stakeholder to ensure the consistent delivery of quality customer service across the airport,” said His Highness Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline & Group.
The service centres assessed at Dubai International were evaluated on eight aspects including strategic alignment, customers, services, channels, customer experience, service efficiency and innovation, human resources and technology, against as many as 127 different requisites. A total of 130 service centres from 20 government entities in Dubai were assessed by rating programme this year.